Abstract
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Conceptual metaphor theory assumes that metaphors are deeply related to our thoughts. The purpose of the paper is to show how metaphors frame and reflect the way we think about the healthcare system in the U.S. For conservatives, health insurance is considered as a product and citizens are regarded as consumers in the medical market. However, Obama introduced a new source domain, public service, to understand the target domain, the health insurance in ACA (Obamacare). There are differences in the health insurance metaphors reflecting the two different frames, a product or a public service. Conceptual metaphors are collected to show the different perspectives.
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- Publisher :The Modern Linguistic Society of Korea
- Publisher(Ko) :한국현대언어학회
- Journal Title :The Journal of Studies in Language
- Journal Title(Ko) :언어연구
- Volume : 34
- No :4
- Pages :557-571
- DOI :https://doi.org/10.18627/jslg.34.4.201902.557